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Are you utilizing your Instagram business account in the best way possible? In this podcast from Piano Pivot Live, hear an excerpt from Ruth Power. Ruth shares on how to attract and nurture dream students through Instagram.
These tips can help you expand your studio without a large marketing budget.
Lots of music teachers are on Instagram. However, if you’re not actually able to convert those followers, likes, or views into real students, then Ruth has some tips for you.
Transcript of the Show
If you’d like to download a PDF transcript of this episode, please click below.
In this episode, you’ll learn about how to attract your dream students through Instagram:
- [06:16] Ruth’s introduction.
- [07:02] Figuring out who uses Instagram among PPL Live Conference attendees.
- [09:31] Stats on Instagram users.
- [13:20] Reason why people are shifting from Facebook to Instagram.
- [18:30] First myth: It’s all about the client, not you!
- [20:30] Result: attracting unenthusiastic students
- [22:40] Pivot: Ruth’s brand started attracting different students by sharing her joys and values
- Piano Picnic Website
- Piano Picnic Instagram
- Piano Picnic Facebook
- Book: Ego is the Enemy by Ryan Holiday
- Leave us a voicemail
Ruth Power is a music-publishing editor, piano course creator and digital content queen from New Zealand with a mission to develop creative pianists in her community, PianoPicnic.com. Piano Picnic was established in 2016. It’s a piano learning hub with snackable lessons inspired by micro training. Ruth teaches over 1,000 students with her creative skills of playing by ear, from a lead sheet, riffing and improvising.
Thank you for Tuning In!
In conclusion, there are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine. Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.
Just make sure you try out some of the ideas before they get lost in the business of your next lessons!
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How are you attracting students to your studio through Instagram?
Listen to the entire lecture of Ruth Power, and the other relatable and inspiring presenters from Piano Pivot Live with a virtual ticket to see it all online, complete with professional video and slides.