CPTP135: How to use Instagram to Market Your Studio with Dawn Ivers

instagram market studio dawn ivers


Instagram is a unique social media platform. It’s all images, with no links…and it can be confusing to know how we can use Instagram to market our studios effectively.

Is Instagram just for building our community, or can we use it to attract new students? What are the best images to post and where can we get them?

Those are the questions that Dawn Ivers is here to answer today.

Dawn Ivers

Dawn has a beautifully curated Instagram for her own studio, and she also helps to create graphics for Shelly Davis’s Piano Parent Podcast. I’m delighted she was able to join me for this interview and I hope it helps you demystify Instagram for your piano studio once and for all.


If you’d like to download a PDF transcript of this episode, please click below.

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In this episode, you’ll learn

  • How Instagram is most useful for piano studios
  • The demographics who Instagram is popular with
  • What to post on Instagram
  • Where you can use links on Instagram
  • How to get permission to use students’ photos
  • What hashtags are for and when to use them
  • How “Stories” work and how you might use them

Links Mentioned

Today’s Sponsor

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Sheet Music Plus logo

Since Sheet Music Plus has over 1,000,000 titles including print and digital downloads, it’s the best place to go when you have student requests or need something for an upcoming recital, so you should definitely take advantage of this free program.

Go to sheetmusicplus.com/easyrebates to find out more and sign up today.

Get $100 off Annual Inner Circle Membership

As a valued podcast listener, you’re eligible for a $100 discount on an annual Inner Circle Membership. This discount lasts for as long as you’re a member and whatever price you sign up for today is the price you’ll pay as long as you remain a member.

Copy this coupon code to use when you see the “Coupon Code” box:  PIANOPODCAST.

Thank you for Tuning In!

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Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

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Do you use Instagram to market your studio?

How do you use it and what do you post? Do new parents ever find you through Instagram?

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