#070: Encouraging Your Students to Invest $1,000 Monthly in Your Guitar Lessons

Today’s episode draws inspiration from marketing guru Alex Hormozy and his ingenious book launch strategy, emphasizing the power of adding value to your guitar lessons. We dive into the art of pricing your lessons beyond the traditional per-session model, advocating for tiered membership packages that not only boost your income but also enhance student commitment. Tune in to discover how creative packaging, engaging names, and valuable add-ons can transform your guitar teaching business, making it not only profitable but also more enjoyable for both you and your students.

• Michael reflects on the strategies employed by Alex Hormozy during the launch of his book, emphasizing the concept of adding value to increase perceived worth.
• He encourages guitar teachers to move beyond traditional pricing models and offer tier membership packages as an effective alternative.
• The importance of naming and marketing these packages creatively to attract students.
• Additional value can be added to packages through access to online resources, workshops, or even live events.
• Higher-paying students often become more committed and achieve better results.

Links Mentioned

• $100M Leads

Guitar Teaching Resources Mentioned

• Free Guitar E-book Resources

Thank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.

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