#040: Growing My Guitar Teaching YouTube Channel from Zero to One Million Views with Jamie Anderson

The best stories we’ve heard come from people who have found something they are passionate about and then really took the time to grow it. Jamie Anderson, singer-songwriter turned guitar teacher, did just that. With her experience in playing guitar and touring for over 30 years, she found a way to turn her passion into teaching students and creating a guitar teaching YouTube channel who now has about 70k subscribers. In this podcast, Jamie shared how she started gaining traction in her YouTube channel and reaching one million views in just a few months. She also shared some of her marketing tips and strategies she’s used in growing her channel as well as some of the lessons she’s learned along the way.

In this episode, you’ll learn:

  • Jamie talked about her book, Drive All Day, and shared some of the best excuses she’s heard over the years from students for not practicing.
  • Jamie shared a brief overview of her story and how she transitioned to online teaching.
  • How she started gaining traction in her guitar teaching YouTube channel and reaching one million views.
  • The importance of knowing who your audience is.
  • The value of continuous development, whether within your business or within your own playing skills.
  • Jamie shared some of her strategies for her YouTube channel.
  • How YouTube can be an amazingly positive thing for your business.
  • Some of the disadvantages of learning guitar lessons from a YouTube video only and not having a feedback from a face-to-face lesson with a real teacher.
  • Tips for guitar teachers looking to get into YouTube for the first time.
  • What you can do to be more proactive in making money from your YouTube channel.
  • Some tips on how to get a sponsorship for your YouTube channel.
  • Jamie shared about her three books and what it’s all about.
  • One final piece of wisdom from Jamie for guitar players.

Guest Links

Guitar Teaching Resources Mentioned

Today’s Guest Jamie Anderson is a singer-songwriter who has toured over 30 years, playing hundreds of venues in the US and Canada. She teaches guitar, ukulele, and mandolin online in private lessons and on YouTube. Her channel has over 400 lessons and 70k subscribers. She’s also an author. Her third book, Drive All Day, is a collection of stories from a working musician, from weird gigs to excuses her students give her. Her favorite, “She couldn’t practice because we couldn’t find her guitar.Click here to find out more about TopMusicGuitar Membership Thank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.

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