#009: Pursuit of Excellence: From a Struggling English Teacher to an In-Demand Guitar Teacher with Rob Hampton

You don’t have to be Rob Hampton to build a successful music business, but you could learn a thing or two from him. Rob is a one-of-a-kind guitar teacher who has learned how to tweak his game in order to work with higher-end clients and deliver them great value. In this episode, Rob shares the ins and outs of his business model, the mindset shift he made to charge premium rates for his services, and some of the things he’s doing differently at Heartwood Guitar Studio and Greatest Gig. You’ll get an inside look at how one successful studio owner runs his business and what other teachers can learn from it.


  • A brief overview of Rob’s journey from being a solo teacher at Heartwood Studios to becoming one of the most in-demand guitar teachers in the Seattle area.
  • Rob explains his pricing and how he caters to the higher-end of the market.
  • Advice for teachers who are afraid of charging premium rates.
  • The things that Rob is doing differently at Heartwood Guitar to give his students great results and high value.
  • Rob shares how he is able to get such amazing results with all his students.
  • Why he chooses to teach at the homes of his students.
  • Rob tells us more about the things he is currently working on.
  • One piece of wisdom for guitar players or music teachers.


Guest Links


Guitar Teaching Resources Mentioned

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Today’s Guest

Since 2003, Rob has introduced hundreds of private students to the guitar, from 4-year-olds to CEO’s of Fortune 500 companies. And through his guitar instruction membership site, heartwoodguitar.com, he’s helped over 29 million guitarists. Rob loves helping everyday people have extraordinary experiences making music. He’s supported the music teaching community through his book Rob’s Totally Awesome Guitar Teaching Handbook and greatestgig.com. In his spare time, he likes to rock climb, play with his three little boys, and daydream about his next trip to Joshua Tree National Park.


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