If there’s one thing with which many piano teachers struggle today, it’s keeping up with the business side of their studios.
It’s what people told me on the survey at the start of the year and it’s why I’ve been focussing on business this month on the blog.
Finances, taxes, scheduling, billing, legal… it quickly becomes a blur that gets relegated to the very last minute while we focus on the seemingly more important things: creating amazing learning experiences for our students.
Meaningful teaching is, of course, vital but if you haven’t got business structures and strategies in place to grow and develop your studio, you might not have enough students to create amazing experiences for in the future.
If companies like McDonalds and Coke need to keep advertising despite their massive profits and worldwide domination, then small businesses equally need to keep promoting and marketing themselves.
But what are the best ways for music teachers to market themselves and their studios?
While some teachers enjoy capacity studios and waiting lists, many teachers struggle to maintain a studio size that allows them the freedom to spend quality time with the families and enjoy a social life.
Other teachers move to a new area and have to start from scratch.
Some teachers might have enjoyed all the articles about Group Piano Teaching this year and be looking to double their numbers and move to a group format.
Even if you have a capacity studio and waiting list, you may not enjoy these forever.
What happens if studio uptake slows down?
What happens if someone else opens a studio down the street and charges half the price?
Marketing is a particularly challenging area of business for teachers because most of us aren’t sales people, we’re not graphic designers and many of us grew up well before the onslaught of social media.
FREE WEBINAR: Watch my free webinar titled The Wild West of Piano Studio Marketing featuring Amy Chaplin. Click here to register at a time that suits you.
With the changing nature of society, the evolution of technology and the move away from traditional print media, many piano teachers may wonder what are the best ways of marketing their studio.
Should they create Facebook Ads or are flyers in the local community better? What about newspaper advertising – does it still work? And how important is the actual studio location?
To help get you thinking about some of these questions and to give you some new ideas, I’ve created a quick download that summarises the main ways that you should consider advertising in your community.
It’s a free 2-page cheat sheet that will get you thinking about all the possibilities for marketing in your area from online to print and word of mouth.
Start considering what will be the best approach for you and your studio.
What’s your biggest marketing frustration right now? Let me know by leaving a comment below.
Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.